方洪波：又一個五十年，絲瓜app無限播放誌存高遠

踏著堅定而自信的步伐，美的揮別2017，迎來了2018。在新年來臨之際，美的集團董事長方洪波以一封新年獻詞，鼓舞全球美的人。

親愛的美的人：

時代的年輪滾滾而過，絲瓜app無限播放踏著堅定而自信的步伐禦風而行，終於來到了2017年的尾聲。

2018年，絲瓜app無限播放將迎來美的創業五十周年。半世紀的崢嶸歲月，五十年的風雨兼程，美的以不變的變革力，靜水流深，在時代洪流中砥礪前行。

1968年，在艱難的歲月中，何享健先生秉持讓生活更美好的初心，開啟了創業征程。1980年進入家電行業，2000年突破百億大關，2010年跨入千億門檻，2013年美的集團整體上市，並進行重大商業模式的戰略轉型，美的變革和創新的基因逐步深入骨髓。美的的每一次改變都是緊跟時代步伐和市場變化而進行，絲瓜app無限播放曾在中國改革開放的列車上一路高歌，也曾經曆升級轉型壯士斷腕的痛定思痛；絲瓜app無限播放有過勇猛精進，也有過忐忑不安，唯一沒有的，就是對變革與未來的恐懼。因為絲瓜app無限播放深信，居安思危，變者生存。

揮別2017，迎接2018，中國全麵進入了新時代，美的也將迎來又一次曆史發展機遇。今天的美的再一次站在了曆史轉折點，從傳統家電企業，踏上成為全球經營的科技集團的變革之路。站在全新的高度，展望未來的十年、二十年甚至五十年，美的將肩負起全新的願景、責任和使命。

美的的未來是確定的。以人工智能、大數據、物聯網為代表的科學技術發展將顛覆傳統消費體驗，消費升級和供給側結構性改革將驅動商業模式創新，美的唯有堅持以技術創新帶動產品創新，發揮全價值鏈卓越運營的優勢來實現在下一個五十年裏的從優秀到卓越。

美的的未來是不確定的。企業的轉型升級的征程猶如深海航行，充滿了暗流與未知。研發投入巨大但精品打造存在諸多不確定性；精益管理永無止境且需要有日拱一卒的毅力；全球化進程就算有所反複但也容不得絲毫鬆懈。如果絲瓜app無限播放依舊陶醉於過往的輝煌，而不能快速實現以產品牽引、以效率為導向的內生式增長，就會被下一個巨浪擊倒。

麵對未來，絲瓜app無限播放唯有誌存高遠，堅定不移地遵循現代商業文明的基本發展規律，以國際化先進企業的高要求規範自身的經營和發展。絲瓜app無限播放要拿出比過去更加堅定果斷的變革力，進行更深層次的自我否定和變革。

尤瓦爾﹒赫拉利在《未來簡史》中說道：“曆史唯一不變的事實，就是一切都會改變。” 變革力，讓美的走過了五十年，也將是美的破繭前行下一個五十年，一百年……終將駛達理想彼岸的唯一力量。

此刻，站在2017年的終點，站在美的創業五十周年門檻上，五十年前那些向往美好的心聲依舊嘹亮。我很期待，與你們一起創造一場關於美好未來的變革，與所有美的人一起暢想下一個五十年的美麗願景！

又一個五十年，絲瓜app無限播放誌存高遠；

又一個五十年，美的人將風雨兼程。

方洪波

2017年12月31日

KEEPING OUR EYES ON THE STARS FOR ANOTHER FIFTY YEARS

My Dear Colleagues,

As time rolls by, we’ve finally come to the end of 2017, a year of keeping the wind at our sails with resolution and confidence.

We will celebrate Midea’s 50th anniversary in 2018. The past five decades have been a brave adventure, witnessing relentless efforts. Like still waters running deep, we’ve pressed forward against the current of the times with persistent determination to change.

With the aspiration to make lives better, Mr. He Xiangjian started his business journey in a time of difficulty. We made our entry into household appliance manufacturing in 1980. Our sales revenue reached RMB 10 billion (US$ 1.54 billion) in 2000, and ten years afterwards, this figure increased tenfold to RMB 100 billion (US$ 15.37 billion). Midea Group was listed in 2013, and with our strategic transformation of business models over the same year, the gene of evolution and innovation is now deep in everyone’s heart. Every change we’ve made is in response to the need of the times and the market. Along the way, we’ve made marvelous achievements thanks to China's reform and opening-up, and we’ve been through the painstaking transition of upgrading and transformation. There’ve been moments of adventure, and moments of uneasiness. The only thing we’ve never undergone is the fear of change and the future, as we’re firmly convinced of the notions of being alert in times of peace and survival of those who will keep changing. 

China is now in a brand new era as we bid farewell to 2017 and look forward to 2018. For Midea, this is also an unprecedented opportunity for development. Today, Midea has once again found itself at the historic turning point --- a revolutionary road from a conventional household appliance manufacturer to a global technology group. Looking into the next ten, twenty or even fifty years at this new height, Midea will embrace its new vision, responsibilities and mission.

The future of Midea is certain. Technologies featuring artificial intelligence, big data and the Internet of Things will disrupt consumers’ experience. Moreover, consumption upgrade and supply-side structural reform will drive innovation in business models. Only when Midea continues its technology-backed product innovation and taps into the advantages of whole value chain operation excellence will it be able to bring into reality a breakthrough from outperformance to excellence over the next five decades.

The future of Midea is at the same time uncertain. The journey of upgrading and transformation is like a deep-sea voyage full of undercurrents and unknowns: Despite huge R&D investment, the making of competitive products poses countless uncertainties; lean management is in everything we do and requires persistent stamina; the process of globalization, even in its good days, allows not even the slightest relaxation. We will soon be knocked down by the next wave if we dwell on our past triumphs and fail to realize product-and-efficiency-oriented organic growth in a prompt manner.

To embrace the future, we may only keep our eyes on the stars. We’ll need to observe the basic development rules of modern commerce and steer our operation and development with the highest standard of a leading international company. In the days to come, we’ll also need greater determination to change than ever and to conduct more profound self-denial and transformation.

In his book Homo Deus：A Brief History of Tomorrow, Yuval Noah Harari said, “The only constant fact of history is that everything will change.” The mentality of evolution has enabled Midea to succeed over the past fifty years, and will remain the only power that would secure the next fifty or even one hundred years of Midea’s resolute voyage towards its final destination.

Right this moment at the turn of the year as Midea’s 50th anniversary approaches, the original aspiration of a better life still resonates loud and clear. I look forward to creating an evolution for a splendid future and to envisioning our next fifty years together with you all!

For another fifty years, we will keep our eyes on the stars;

For another fifty years, we in Midea will spare no effort in our quest for excellence.

With best regards,

Paul Fang

31st Dec., 2017